Basic content strategy

Posted by Ellen | Filed under Content Strategy.

Here’s a useful introduction to Content Strategy that applies to even the most basic website.

The slides can be found here.

1) Setting the context.

A couple of Content Strategy projects I’ve worked on:

Working with Fortune Cookie and Fitness First on setting processes in place to audit, order, Continue reading >

How to do copywriting

Posted by Ellen | Filed under Copywriting.

Copywriting in Mong Ngoi

When copywriting presses its intended audience’s buttons – it’s brilliant. Things work. The world is a better place. We can all be happy.

But writing good copy for yourself is difficult. It’s easy to get in a pickle with it – mostly because its hard to get into your audience’s … Continue reading >

Lessons from The Story conference

Posted by Ellen | Filed under Design & technology, Events.


Last Friday I took a day out and went to Story 2012. It’s not your usual kind of conference. It’s a mixed bag of brain food organised by Matt Locke from Channel 4, perfect for filling up on stuff-you-never-knew-you-wanted-to-know.

Nestled into the toasty Conway Hall, I noticed the phrase … Continue reading >

A tone of voice mood board

Posted by Ellen | Filed under Brand language, Tone of voice.

Meine damen und heren, mes dames et messieurs, ladies und gentlemen… leave all your troubles outside. In here, life is beautiful, the girls are beautiful, even the orchestra is beautiful. Cabaret

Creating atmosphere, a sense of character and an vivid sense of place with words are the fundamentals … Continue reading >

Get a quote: or +44(0)1273 251 247