Here’s a useful introduction to Content Strategy that applies to even the most basic website.
The slides can be found here.
1) Setting the context.
A couple of Content Strategy projects I’ve worked on:
When copywriting presses its intended audience’s buttons – it’s brilliant. Things work. The world is a better place. We can all be happy.
But writing good copy for yourself is difficult. It’s easy to get in a pickle with it – mostly because its hard to get into your audience’s … Continue reading >
Last Friday I took a day out and went to Story 2012. It’s not your usual kind of conference. It’s a mixed bag of brain food organised by Matt Locke from Channel 4, perfect for filling up on stuff-you-never-knew-you-wanted-to-know.
Nestled into the toasty Conway Hall, I noticed the phrase … Continue reading >
“Meine damen und heren, mes dames et messieurs, ladies und gentlemen… leave all your troubles outside. In here, life is beautiful, the girls are beautiful, even the orchestra is beautiful.” Cabaret
Creating atmosphere, a sense of character and an vivid sense of place with words are the fundamentals … Continue reading >
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