We work with tea producers and companies right down the tea supply chain. Together we help to create a thriving tea industry that is socially just and environmentally sustainable.
Ethical Tea Partnership
We regularly work with ethical brands to develop content strategy and offer copywriting training.
Working closely with the marketing department we developed a clear structure for the website copy and gave them content strategy training. After two workshops, the head of marketing was ready to write his own copy and organise the rest of the copy for the site. We offered continuous support by editing the copy he produced over a period of a few months.
We were responsible for:
- Giving copywriting training
- Content strategy training
- Information architecture support
What was the outcome?
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