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Working in collaboration with the renowned Fortune Cookie Digital Agency we refreshed the Fitness First tone of voice and gave them content strategy training. It was satisfying to be able to show such clear results with the new tone of voice and give clarity to such a potentially complex content strategy process.Continue reading >
“The Copy House provided great support – creating fantastic concepts, copy and strategic input across a diverse range of jobs – all to budget and on-time.” Nick Christoforou, NEO Creative.
We worked closely with the communications and accounts managers as well as three designers on the NEO creative team to develop brand concepts for the look and feel of YMCA's brochures. We subsequently developed a set of intricate message maps for the in-house team to use, as well as re-developing the style guide. We then audited and edited the web copy for migration.Continue reading >
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